Remember when car
salespeople wore plaid polyester suits? Well, okay, some still do. But years
ago, these salesmen were the norm and looked and acted slick. Who recalls
trying to get a deal on a car and waiting hours for the "manager" to
approve the deal? Was that a gimmick? While there is an approval process in
place for asking for price adjustments still today, forcing you to sit
there in the office and sweat it out while eating free hot dogs is long gone.
Dealerships want to work with vehicle buyers and they know building brand and
consumer loyalty is very important in a crowded market.
In fact, salesmen are
now generally referred to as Sales Associates and many women are joining their
ranks. According to the Bureau of Labor Statistics, women make up 21.4% of all
employees at auto dealers. The hope is that this number will continue to grow
to provide a more balanced experience for shoppers and more opportunities for
women wanting to work in the sector.
In a 2017 analysis
conducted by Frost & Sullivan, it was found that 51% of all licensed
drivers were women and that 80% of car buying decisions are influenced by women.
While most of the women employed at dealerships are in support positions, there
are more women in the role of Sales Associates than ever before.
Honest conversations and
clarity are best practices and Sales Associates and other dealership staff will
help you understand your options. Knowing your budget in advance and your needs
will go a long way in helping them find a good fit for your individual
situation. You may have heard the phrase "champagne taste on a beer budget,”
and we’re here to help you manage your expectations and still find a great
vehicle for you that fits your wallet. New or pre-owned.
Today’s
Sales Associate knows that information is on your side and you’ve likely done
your research before you ever step foot on the lot. Consumers can research
prices in the area ahead of time, see what options are available, compare
added-on costs, and review the vehicle's history before even walking on the
lot. With new vehicle sales options, including some that deliver a vehicle
right to your door, we know that gimmicks and pushy sales tactics are not going
to fly.
Our
website lets you research vehicles and prices in advance, apply for credit,
schedule services, and look for specials on vehicles to lease or buy (new and
pre-owned).
Helping you after the
sale is one of the ongoing roles of the modern vehicle Sales Associates. In
2018, move than 17 million vehicles were purchased, and the numbers bear out
that the industry-wide trend is going away from passenger cars and towards SUVs
and trucks; also, most sedans and hatchbacks show declines (Car and Driver).
That’s no news around here, trucks and SUVs are popular and practical choices
for the terrain in North Carolina and Virginia. Once you’re out the door, our
work continues! We want to make sure you are happy with your choice and are
available for any questions you might have about the vehicle’s features or service
needs. With an increase of technology in vehicles, many people are still
learning how to best utilize these safety, entertainment, and other features.
Our commitment to our customers does not stop at the new car department. We intend to stick with you and give you the very best that we have to offer throughout the lifetime of your car, truck, or SUV. We offer comprehensive care via our car service and repair center.
We are proud to be a 2019 J.D. Power Certified Customer First Award for Excellence dealership for achieving the highest level of customer recognition in Five Core Areas: Customer Treatment, Employee Engagement, Facilities, Processes, and Training Certification.
Read our reviews online to find out why your neighbors choose Mount Airy Chrysler Dodge Jeep Ram and Fiat.
Whether you are in the market for a rugged truck for work, a SUV for a growing family, or a sporty convertible to tool around town, we are here to meet your needs and find you that perfect match-without a plaid suit in sight!
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